{"id":56513,"date":"2025-04-22T10:34:23","date_gmt":"2025-04-22T08:34:23","guid":{"rendered":"https:\/\/www.cruillabarcelona.cat\/?page_id=56513"},"modified":"2025-04-23T10:03:00","modified_gmt":"2025-04-23T08:03:00","slug":"cruilla-communities","status":"publish","type":"page","link":"https:\/\/www.cruillabarcelona.cat\/en\/cruilla-communities\/","title":{"rendered":"Cru\u00eflla Communities"},"content":{"rendered":"

Our mission<\/strong>
\nWe offer cultural experiences (music and comedy) focused on audience satisfaction, and not
\nexclusively on an artist lineup. We seek to generate new live music and comedy audiences
\nand attract them to our activity by creating pleasant, comfortable experiences that are
\nof their interest also in other areas beyond the programming.<\/p>\n

Audience management as a methodology: the new science<\/strong>
\nFor years, we have focused our activity on creating new audiences. We work with
\nthe aim of increasing the number of tickets sold and we use various methodologies and tools to
\nanalyze and understand audiences.
\nThe fact of having our own Big Data and Business Intelligence systems demonstrates a commitment to
\nunderstanding the audience and the continuous improvement of the experiences we offer. Audience management has
\ngone from being an intuitive practice to a precise and data-based science. We have more and more data,
\nbut we increasingly need to understand audiences more and segment in a more surgical way, so that
\ncampaigns are more effective.
\nWe have, therefore, marketing, analysis and AI tools to help us in this process. On the one
\nhand, to be able to make a detailed follow-up of user activity through our channels (web,
\nparticipation and reaction to emails, social networks and in-person actions) and on the other hand to
\nanalyze and thus be able to implement effective marketing and communication strategies that contribute to
\nthe increase in conversions and, therefore, to the expansion of our audience.<\/p>\n

The Cru\u00eflla Audiences.<\/strong>
\nThe Cru\u00eflla Festival has evolved into an annual brand with Winter, Spring and Autumn cycles, and
\nevents throughout the territory: Ressons Pened\u00e8s by Cru\u00eflla, Cru\u00eflla DO Terra Alta, Cru\u00eflla Baix Segre or Cru\u00eflla Delta de l’Ebre.
\nThis year Barcelona Events Musicals has added two new brands:
\nHil\u00e0ria (Comedy) and El Molino (concert hall \/ jazz club, which programs minority music).
\nThrough this transformation, we guarantee a constant and diverse musical offer and achieve a
\ncontinuous presence in the public’s mind throughout the year.
\nOn the other hand, the expansion of the programming throughout the territory has opened up new opportunities to reach unexplored audiences.
\nWe observe positive feedback from an audience that has become loyal to our brand with this temporal and geographical expansion. We work with the same objective towards comedy audiences, through
\nHil\u00e0ria, and towards audiences of more minority musical genres through El Molino.<\/p>\n

Cru\u00eflla Communities.<\/strong>
\nThe project, financed by the European Union in its LIVE MX program, seeks to consolidate the working methodology and
\nthe tools used in order to reach new audiences and better understand their interests, concerns,
\naffinities, etc…to offer new content and experiences that satisfy users.
\nWith its support, Cru\u00eflla has been able to carry out the audience studies that have helped to promote the Festivals:<\/p>\n