{"id":2750,"date":"2016-12-14T16:08:26","date_gmt":"2016-12-14T16:08:26","guid":{"rendered":"https:\/\/www.cruillabarcelona.cat\/?p=2750\/"},"modified":"2016-12-14T16:08:26","modified_gmt":"2016-12-14T16:08:26","slug":"cruilla-gana-premio-festival-mas-tecnologico-los-premios-fest","status":"publish","type":"post","link":"https:\/\/www.cruillabarcelona.cat\/es\/blog\/cruilla-gana-premio-festival-mas-tecnologico-los-premios-fest\/","title":{"rendered":"El Cru\u00eflla gana el premio a Festival m\u00e1s Tecnol\u00f3gico en los Premios Fest"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>El Festival Cru\u00eflla gana el premio a Festival m\u00e1s Tecnol\u00f3gico en la Gala de los PREMIOS FEST<\/strong><\/p>\n<p>Por segundo a\u00f1o consecutivo el Festival Cru\u00eflla recibe un premio en la Gala de los Premios Fest celebrada en Bilbao; si el a\u00f1o pasado recibi\u00f3 el reconocimiento del sector, recogiendo el premio a Festival con Mejor Producci\u00f3n, en esta edici\u00f3n se ha valorado el trabajo del festival en el \u00e1mbito de aplicaci\u00f3n de la tecnolog\u00eda al servicio de los asistentes.<\/p>\n<p>El Cru\u00eflla ha establecido una nueva forma para comunicarse con el p\u00fablico gracias a la tecnolog\u00eda. A trav\u00e9s de un CRM personalizado puede establecer una comunicaci\u00f3n hipersegmentada, no se\u00a0dirige a la masa sino al individuo con un mensaje personalizado a trav\u00e9s del medio m\u00e1s \u00f3ptimo para esta comunicaci\u00f3n. (Email, SMS, Redes Sociales, Notificaciones Push &#8230;).<\/p>\n<p>Algunos ejemplos de la implementaci\u00f3n de la tecnonolog\u00eda durante\u00a0la pasada edici\u00f3n del\u00a0Cru\u00eflla han sido:<\/p>\n<p>&#8211; Meet &amp; Greet con Alabama Shakes: Los ganadores del Meet &amp; Greet fueron los primeros que contestar una pregunta a trav\u00e9s de mensaje de texto en la app. La segmentaci\u00f3n es del p\u00fablico que recib\u00eda el mensaje se hizo seg\u00fan los gustos musicales analizados a trav\u00e9s de la app y redes sociales.<\/p>\n<p>&#8211; Celebraci\u00f3n con pastel, merchandising y cava con los asistentes del festival que hac\u00edan a\u00f1os durante d\u00edas de festival. A trav\u00e9s de push notificaci\u00f3n y mail.<\/p>\n<p>&#8211; Regalo de copa de cava en mayores de 65 a\u00f1os. (V\u00eda mail y mensaje).<\/p>\n<p>&#8211; Regalo de merchandaising los asistentes m\u00e1s fieles al festival (con mayor n\u00famero de ediciones asistidas).<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"528\" class=\"size-medium wp-image-2697 aligncenter\" src=\"https:\/\/www.cruillabarcelona.cat\/wp-content\/uploads\/2016\/11\/guanyadors-premios-fest-800x528.jpg\" alt=\"guanyadors-premios-fest\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Festival Cru\u00eflla gana el premio a Festival m\u00e1s Tecnol\u00f3gico en la Gala de los PREMIOS FEST Por segundo a\u00f1o consecutivo el Festival Cru\u00eflla recibe un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"class_list":["post-2750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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