{"id":4641,"date":"2017-04-12T08:45:52","date_gmt":"2017-04-12T06:45:52","guid":{"rendered":"https:\/\/www.cruillabarcelona.cat\/?p=4641\/"},"modified":"2018-06-25T22:52:21","modified_gmt":"2018-06-25T20:52:21","slug":"premio-festival-con-mejor-uso-tecnologia","status":"publish","type":"post","link":"https:\/\/www.cruillabarcelona.cat\/es\/blog\/premio-festival-con-mejor-uso-tecnologia\/","title":{"rendered":"PREMIO AL FESTIVAL CON MEJOR USO DE LA TECNOLOG\u00cdA"},"content":{"rendered":"<p>\u00a1Siguen llegando los reconocimientos al trabajo realizado! Esta vez recibiendo el premio al\u00a0el festival con el mejor uso de la tecnolog\u00eda de la mano de los Iberian Festival Awards.<\/p>\n<p>Durante a\u00f1os hemos querido consolidar el uso de la pulsera cashless para facilitar las compras sin tener que llevar encima billetes ni monedas, fomentando la comodidad y ahorrando colas. Pero durante la \u00faltima edici\u00f3n fuimos m\u00e1s all\u00e1 y aprovechamos el regalo que nos proporciona la tecnolog\u00eda para realizar interacciones con el p\u00fablico: poder reunir a toda la gente que hac\u00eda a\u00f1os durante los d\u00edas de festival y obsequiarles con un pastel de cumplea\u00f1os , convocar un Meet &amp; Greet con los fans de Alabama Shakes a trav\u00e9s de push notificaci\u00f3n de la app del festival, tambi\u00e9n pudimos enviar mensajes privados a cru\u00efllerxs que han venido durante m\u00e1s a\u00f1os y regalarles merchandising \u00a0del festival y empezar a experimentar con acciones colectivas durante ciertos momentos del festival.<\/p>\n<p>Seguimos apostando por la utilizaci\u00f3n de la tecnolog\u00eda en beneficio de una mejor experiencia del Cru\u00eflla\u00a0y acercarnos a los Cru\u00efllerxs de forma individualizada.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Siguen llegando los reconocimientos al trabajo realizado! Esta vez recibiendo el premio al\u00a0el festival con el mejor uso de la tecnolog\u00eda de la mano de los [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"class_list":["post-4641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PREMIO AL FESTIVAL CON MEJOR USO DE LA TECNOLOG\u00cdA - Festival Cru\u00eflla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cruillabarcelona.cat\/es\/blog\/premio-festival-con-mejor-uso-tecnologia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PREMIO AL FESTIVAL CON MEJOR USO DE LA TECNOLOG\u00cdA - Festival Cru\u00eflla\" \/>\n<meta property=\"og:description\" content=\"\u00a1Siguen llegando los reconocimientos al trabajo realizado! 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